Author: Alex Caffarini
From Authenticity to Sustainability: How to Market to Gen Z
Gen Z, a powerful and tech-savvy generation, values authenticity, sustainability, and social justice. They prioritize financial thriftiness, self-care, and personalized experiences. Successfully marketing to them requires leveraging social media, influencers, and innovative, authentic campaigns that resonate with their core values and digital engagement habits. Read more
The Danger of Outliers: How to Find and Correct Them
Outliers are anomalies in datasets that can significantly skew results if not properly addressed. This post delves into the reasons outliers occur, their impact on statistical measures, and effective strategies for detecting and handling them. By understanding and managing outliers, analysts can ensure more accurate and reliable results, ultimately leading to better business decisions and… Read more
MaxDiff Analysis can help you identify what customers value most about your product
Products have many features. But which ones matter most to customers? MaxDiff analysis is a useful, intuitive quantitative market research technique that allows companies to identify and rank the attributes by customers’ importance. Read more
Welcome to Analysights!
Thank you for visiting our website. Here at Analysights, we are expert data scientists and and market researchers whose mission is to help companies harness the value of data so they can strategize more effectively, be more profitable, operate more efficiently, and compete more readily. Analysights’ goal is to incite – or rather “Insight” –… Read more
