Alex J. Caffarini, President
I am an experienced marketing analytics professional with 17 years of progressive experience in marketing research, predictive modeling, and research methodology. Throughout my career, I have managed more than 150 survey research projects and more than 50 marketing analytics projects. My marketing analytics expertise crosses several industries, including consumer packaged goods (CPG), healthcare, financial services, retail, and non-profit.
During my career, I developed a simulator to forecast coupon redemption, enabling a Fortune 500 food manufacturer to increase its coupon ROI 20%; saved a non-profit organization $76,000 in market research costs by helping it find the data it needed internally; and designed a market study for an add-on product, determining a potential market worth $102 million.
My purpose in starting Analysights is to help companies like yours harness the power of marketing research and analytics to increase sales, gain market share, and save money.
Before founding Analysights, I held marketing research and analytics positions with the American Medical Association, Willard Bishop, Walgreens, NCH Marketing Services, Sears, and Hammacher Schlemmer. I have an M.B.A. in Marketing and Quantitative Methods and a B.B.A. in Economics, both from Loyola University of Chicago.